主题：Corporate Identity: the Organization’s Competitive Advantage of the 21st Century
主讲：Dr. Jeremy KH Low
Corporate Identity: the Organization’s Competitive Advantage of the 21st Century
§ Intense Competition at all levels
§ The 10 Competitive Forces that impact organization and its identity
§ Key Questions and Constructs
§ Concepts in Corporate Identity
§ ACCCID Tool Box
§ REDSS Process: What is it?
§ Key Misalignments
§ What are the various identity types of Ryan’s Air?
§ What are the key misalignments?
§ Corporate Marketing Tools
§ Comparison between Traditional Marketing versus Corporate Marketing
§ 6 Cs Tools
§ Application towards Ryan’s Air
§ Concluding Remarks
A Brief Profile of Dr. Jeremy KH Low
Dr. Jeremy Low obtained his Doctor of Business Administration degree from University of South Australia, and his MBA degree from San Francisco State University. He is currently the Adjunct Associate Professor of Marketing at Lingnan (University) College at Sun Yat-sen University. He also regularly teaches MBA and Bachelor courses in strategic management, International business and marketing for other institutions: University College Dublin, University of Bradford & University of Sunderland.
Apart from his teaching, Dr. Low is the Accreditation Advisor for Lingnan in their AMBA and EQUIS accreditation. In 2006, he has started his own healthcare management and tertiary education consultancy company and at the moment, as a business development consultant for Leader Medical Technology of the United States and Piyavate Hospital from Thailand looking into private hospital investments, and also tertiary institutions for Andrews University in Michigan, University College Dublin from Ireland and University of Bradford from England. Before he started his own business, he has more than twelve years at senior-level management experience and also has a wide network of business and personal associates in Hong Kong, Macau, Southeast Asia, Australia and the United States, and lived and worked in United States for almost 12 years and Singapore for 7 years.
Dr. Low was awarded The International Who’s Who for Professionals in Marketing in 1997 and 1998. He is also an active member of Hong Kong College of Healthcare Executives and Institute of Health Policy and Systems Research. His research interests are: corporate identities and strategies, international marketing especially market segmentation and healthcare management.